Phase 1 โ WordPress MVP
Built the first WordPress sales page MVP, connected to a fully custom, multivariant leads collection, leads tracking, and inventory system in Google Sheets via Make.com. Added a post-purchase email sequence and lead-nurturing email and WhatsApp marketing automations using Brevo.
Phase 2 โ WooCommerce
Migrated to WooCommerce and shifted focus to website performance optimization and marketing: website copywriting, asset creation, and email/WhatsApp marketing campaigns.
Phase 3 โ Shopify (current)
Migrated to Shopify with a custom theme built on top of a Dawn fork, setting up the full product catalog and user experience. Connected everything to the CRM (Brevo and Airtable for more complex form submissions) via Make.com and a self-hosted n8n instance. Ongoing: email/WhatsApp marketing and AI-driven lead qualification for the B2B Dr Kampes acquisition project.